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  • Equipo de gancho Marrel nueva identidad (1).webp
  • Equipo de gancho Marrel nueva identidad (2).webp


December 26, 2025


MARREL UNVEILS NEW CORPORATE IDENTITY

New color palette for hooklifts.

Marrel, a leading manufacturer of lifting and transport systems, has announced a significant change to its corporate identity that will affect the aesthetics of its Ampliroll equipment starting next year. This rebranding marks a new chapter in the French company's brand strategy.

 

New color standards

 

Hooklifts manufactured for delivery from January 2026 onwards will feature a new color scheme. Intense red RAL 3020 and black RAL 9005 will be the dominant colors on standard Marrel parts, including cylinders, housings, and metal components, while hooks, rollers, housing supports, and locking systems will retain their distinctive finishes.

 

The main structure of the equipment will offer greater flexibility, allowing customers to choose between dark gray, the corporate color RVI 3650, or any custom RAL code, facilitating the integration of the systems with each company's corporate image.