FASSI CONSOLIDATES ITS GROUP WITH A NEW SHARED CORPORATE IDENTITY

After more than a year of development, the Fassi Group has completed a comprehensive corporate identity renewal project affecting all the companies that make up the conglomerate: Fassi, Marrel, Cranab, Forez Bennes, Vimek, and Slagkraft. The initiative goes beyond a simple aesthetic facelift, becoming a strategic statement about the group's future.

The Italian manufacturer's approach is bold: creating new logos for each brand that, while maintaining their distinctive personalities, share a common visual language capable of conveying unity and a sense of belonging to the group. The most characteristic element of this new identity is the so-called "iconic A," a distinctive sign present in all the logos that acts as a common thread and symbol of the link between the group's historical legacy and its future ambitions.

Giovanni Fassi, president of Fassi Gru and CEO of Fassi Group, clearly summarizes the philosophy behind this transformation: "In an increasingly divided world, it is essential to be ever more united. Unity is built with ideas and consolidated with actions, but it must also be something recognizable." For the executive, this change responds to a very specific motto: together.

The rebranding project is not limited to the graphic aspect. It reflects the fundamental pillars on which Fassi has built its trajectory: constant innovation, unwavering passion in the face of the most difficult challenges, reliability that generates loyalty, a sense of belonging that connects people and markets, and sustainability understood as responsibility towards the future.

This image refresh comes at a time of consolidation for the group, which currently operates in more than 60 countries with a structured network of distributors and subsidiaries. The new corporate identity seeks to project a more cohesive and modern image that reflects both the diversity of the brands and their complementarity within a common business project.

With this move, Fassi not only updates its visual appearance, but also redefines how it presents itself to the global market: as a unified group where each brand contributes its particular expertise under a common denominator of excellence, innovation and commitment to the customer.