MARREL UNVEILS NEW CORPORATE IDENTITY

Marrel, a leading manufacturer of lifting and transport systems, has announced a change to its corporate identity that will affect the aesthetics of its Ampliroll equipment starting next year. The rebranding marks a new chapter in the French company's brand strategy.

New color standards

Hooklift equipment manufactured for delivery from January 2026 onwards will feature a new color scheme. RAL 3020 red and RAL 9005 black will be the dominant colors on standard Marrel parts, including cylinders, housings, and metal components. Hooks, rollers, housing supports, and locking systems will retain their distinctive finishes.

Greater flexibility for customers

The main structure of the equipment will offer greater customization options. Customers will be able to choose from dark gray, the corporate color RVI 3650, or any custom RAL code, thus facilitating the integration of the systems with each company's corporate image.

Transgrúas, Marrel's distributor in Spain. As Marrel's distributor in Spain, Transgrúas will support its clients in the transition to this new brand identity, advising them on the customization options available for each project.

Interested in Marrel Ampliroll equipment? Contact Transgrúas for more information.